Mark Sherman
Mark Sherman
Owner/CEO, Pet Resort Marketing, Nehmedia, Inc.
In his storied career, Mark has been an IBM engineer, has run multi-million dollar corporations, and courted venture capitalists. Now his agency connects small and medium businesses to interested buyers. Mark graduated from the University of Texas and tacked on a Harvard MBA just for fun.
Biography
In his storied career, Mark has been an IBM engineer, has run multi-million dollar corporations, and courted venture capitalists. Now his agency connects small and medium businesses to interested buyers. Mark graduated from the University of Texas and tacked on a Harvard MBA just for fun.
Topics Covered
Recent Posts by Mark Sherman
Part 9 of 9: AI-Driven Search & Pet Resort Marketing The Budget Blueprint Setting Realistic Expectations for 2026 By now, one thing should be clear: marketing budgets don’t exist on their own. They sit alongside labor planning, capacity constraints, seasonality, and service quality. Every dollar you allocate has to make sense in the context of…
Part 8 of 9: AI-Driven Search & Pet Resort Marketing The App Experience Turning Traffic Into Confirmed Bookings Showing up in Google results and warming up pet parents on social is only half the battle. None of that matters if the booking process creates friction. In my 23 years of digital marketing, I’ve seen resorts…
Part 7 of 9: AI-Driven Search & Pet Resort Marketing Programmatic & Geofencing Bridging the Digital-to-Physical Gap By this point in the series, we’ve covered how pet parents discover, research, and evaluate care options online. There is one more layer that influences decisions long before a search or website visit happens. Programmatic and geofenced advertising…
Part 6 of 9: AI-Driven Search & Pet Resort Marketing YouTube & Demand Gen Capturing Hearts Before the Search Google now reaches over two billion logged-in users on YouTube every month, and for many local services, video is no longer supplemental — it’s foundational. The specific numbers matter less than the pattern they reveal. We…
Part 5 of 9: AI-Driven Search & Pet Resort Marketing Paid Social Ads Reaching Pet Parents Before the Search Paid social advertising plays a different role than Search. When a pet parent has an immediate need, they don’t scroll social media for hours. They open Google. In 2026, the space at the very top of…
Part 4 of 9: Strategic Guide to Pet Resort Marketing Winning the Search Appearing at the Top of Google Meeting Pet Parents Where They Are When a pet parent has an immediate need, they don’t scroll social media for hours. They open Google. In 2026, the space at the very top of the search results…
Part 3 of 9: Strategic Guide to Pet Resort Marketing Navigating the Channels Meeting Pet Parents Where They Are Meeting Pet Parents Where They Are Pet parents no longer make decisions in one place. They search when something feels urgent, scroll when they are killing time, and absorb brand impressions without realizing it as they…
Part 2 of 9: Strategic Guide to Pet Resort Marketing The Marketing Funnel Turning Strangers into Loyal Pack Members Marketing Is Not a Light Switch Most pet resort marketing problems do not start at the booking button. They start much earlier, long before a pet parent knows they need boarding. Many owners think of marketing…
Part 1 of 9: Strategic Guide to Pet Resort Marketing The Pet Care Landscape in 2026 Your Omni-Channel Front Door The Biggest Risk in 2026 The biggest risk facing a pet resort in 2026 is not bad care, weak reviews, or outdated facilities. It is being invisible when a pet parent is deciding where their…
The Pet Resort Market Opportunity Report The Pet Resort Market Opportunity Report provides significant insight into how effective Pet Resorts are reaching and converting the dog households in their market, with special insight into Affluent Dog Households (with incomes >=$100,000). Markets were identified based on a given centroid zip code and then evaluated for surrounding…