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How One Landing Page Boosted Dog Training Engagement by Over 3x: Lessons from Our Google Ads Campaign

Let’s face it—running a dog care business isn’t just about loving animals (though that’s a huge part of it!). It’s also about…

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Why AI Assistants Like ChatGPT May Be Misrepresenting Your Pet Resort — And What You Can Do About It

AI tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews are increasingly used by pet owners searching for boarding, grooming, and daycare…

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Pet resort staff greeting a customer and their dog

Mastering Business Category Consistency: Boosting Local Visibility for Pet Care Businesses

Why Business Categories Matter and the Struggle for Online Local Visibility. As a pet parent frantically searches for “luxury dog boarding facility…

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What Pet Owners Are Searching For Online: Google Trends Insights on Pet Resort Services (2023–2025)

Ever wondered what pet parents are Googling before they walk through your doors? We analyzed Google Trends data from January 2023 to…

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Turn Data into Decisions: Why Every Pet Resort Needs a Strategic KPI Dashboard

Running a pet resort is no small feat. Between managing staffing schedules, customer inquiries, facility issues and more, there’s little time left…

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From First Impression to Lifetime Value: Your 4-Step Marketing Strategy

As a pet care business owner, you understand that attracting the attention of new customers is just the beginning. The real challenge…

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Jack Russell Terrier looking at data on computer screen

AI 101: A Quick Guide for Small Business Owners

The AI buzz is everywhere—from social media to business conferences to the evening news. It’s easy to feel like you’re chasing your…

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From Stars to Strategy: Leveraging Customer Reviews for Digital Success

Customer reviews on platforms like Google, Yelp, and Facebook directly influence your business’s reputation, search visibility, and customer trust. Today, reviews are…

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Keeping the Social in Social Media

Ever walked into a party or networking event where you didn’t know a soul? You grab a drink, try to strike up…

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How to Choose a Reputable Marketing Agency: 10 Questions and 4 Red Flags

So you’ve done the hard work of getting your business up and running. Congratulations, that’s no small feat. Or maybe you’ve been…

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