The Alpha Blog
From Clicks to Clients: How Pet Resorts Can Use GA4 to Understand What Really Drives Bookings Imagine this: You’ve just wrapped up another busy weekend at your pet resort. The play yards are full, your team is tired but happy, and the front desk is buzzing with pickup hugs and wagging tails. But as you…
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Nehmedia’s Pet Resort Marketing Announces AI-Model That Delivers Zip Code Level Insights About Dog Ownership in the United States to Support the Pet Care Industry. Austin, TX – November 13, 2025 – Pet Resort Marketing, a service of Nehmedia Inc., yesterday announced the launch of its proprietary Dog Ownership Mapping Tool at the Pet Boarding…
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Why AI Assistants Like ChatGPT May Be Misrepresenting Your Pet Resort — And What You Can Do About It
Why AI Assistants Like ChatGPT May Be Misrepresenting Your Pet Resort — And What You Can Do About It AI tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews are increasingly used by pet owners searching for boarding, grooming, and daycare services. These systems don’t just pull from your website — they summarize, compare, and…
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Why Business Categories Matter and the Struggle for Online Local Visibility. As a pet parent frantically searches for “luxury dog boarding facility near me” during a late-night, last minute vacation planning crisis, the importance of being easily found online becomes all too clear. Choosing the correct business category can make a significant difference in such…
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Ever wondered what pet parents are Googling before they walk through your doors? We analyzed Google Trends data from January 2023 to May 2025 for dog boarding, daycare, training and grooming, and the results are eye-opening. Some services dominate interest month after month, while others spike only during certain seasons. For a pet resort business…
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Running a pet resort is no small feat. Between managing staffing schedules, customer inquiries, facility issues and more, there’s little time left to dig through complicated software reports and spreadsheets. But without clear visibility into your numbers, it’s easy to miss opportunities-or problems-until they’ve already impacted your bottom line. That’s why we created the Pet…
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As a pet care business owner, you understand that attracting the attention of new customers is just the beginning. The real challenge lies in guiding potential clients through a strategic journey that transforms them from casual browsers into loyal, repeat customers. This is where the marketing funnel framework becomes your most powerful tool. The marketing…
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The AI buzz is everywhere—from social media to business conferences to the evening news. It’s easy to feel like you’re chasing your tail trying to figure out what’s real and important vs. what’s just hype. Without understanding the basics, many small business owners end up either completely ignoring AI (missing opportunities for added efficiencies) or…
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Customer reviews on platforms like Google, Yelp, and Facebook directly influence your business’s reputation, search visibility, and customer trust. Today, reviews are more than just feedback—they are essential trust signals that play a major role in the customer decision-making process. Why Do Timely Responses Matter? Google is now using AI to extract relevant information from…
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Ever walked into a party or networking event where you didn’t know a soul? You grab a drink, try to strike up a conversation, maybe even throw in a joke or two, but it’s like you’re invisible. People glance past you and quickly move on. Eventually, you give up and decide to leave, but there’s…
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