Candace Collins
Candace Collins
Social Media Strategist
A Georgia native with a background in management, sales, and non-profit leadership, Candace brings a unique perspective to digital marketing. Her track record includes taking a retail business to over $1M in revenue in two years and growing a tech startup organically to 30k+ followers. Armed with a degree in Interpersonal Communication and experience as a public speaker, she knows how to connect with audiences authentically. When she's not in the digital world, you'll find her on spontaneous adventures with her daughter, on the basketball court, or serving on a non-profit board tackling systemic issues through innovative giving circles.
Biography
A Georgia native with a background in management, sales, and non-profit leadership, Candace brings a unique perspective to digital marketing. Her track record includes taking a retail business to over $1M in revenue in two years and growing a tech startup organically to 30k+ followers.
Armed with a degree in Interpersonal Communication and experience as a public speaker, she knows how to connect with audiences authentically. When she's not in the digital world, you'll find her on spontaneous adventures with her daughter, on the basketball court, or serving on a non-profit board tackling systemic issues through innovative giving circles.
Topics Covered
Recent Posts by Candace Collins
Why Hiring a Social Media Expert Only Works If You Let Them Be the Expert In my social media consulting career, one of the most common roadblocks I see isn’t budget, competition, or even the algorithm. It’s when a business hires an expert… and then refuses to take the expert’s advice. And honestly? It happens…
Social Media Manager vs Social Media Marketer: Which Does Your Small Business Actually Need? You sit down to write a job post: “Looking for a marketing expert to grow our business.” You list everything you need—creating posts, managing social media, taking photos, maybe running a few ads. It sounds like a marketing role… but it’s…