Rebecca Paul
Rebecca Paul
Digital Marketing and Data Analytics
Rebecca Paul is a marketing and analytics professional with over a decade of experience helping businesses make smarter, data-driven decisions. She specializes in translating complex marketing data into clear insights that drive measurable growth.
Biography
Rebecca Paul is a marketing and analytics professional with over a decade of experience helping businesses make smarter, data-driven decisions. She specializes in translating complex marketing data into clear insights that drive measurable growth. With a background in both digital strategy and advanced analytics, Rebecca combines creative marketing expertise with data science to uncover opportunities and optimize performance. Her expertise spans across Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and SQL to create visual dashboards and data stories that provide clarity and real business outcomes. She’s passionate about empowering small businesses and mission-driven organizations to use data confidently and strategically, helping them uncover opportunities, optimize performance, and grow with purpose.
Topics Covered
Recent Posts by Rebecca Paul
What Your Pet Resort Website Isn’t Telling You (and How It’s Costing You Bookings) Your website had 1,000 visitors last month, but how many actually turned into bookings? If you’re not sure, you’re not alone. Most pet resort owners have no clear way to connect website visits to real reservations, and that hidden gap…
From Clicks to Clients: How Pet Resorts Can Use GA4 to Understand What Really Drives Bookings Imagine this: You’ve just wrapped up another busy weekend at your pet resort. The play yards are full, your team is tired but happy, and the front desk is buzzing with pickup hugs and wagging tails. But as you…
How One Landing Page Boosted Dog Training Engagement by Over 3x: Lessons from Our Google Ads Campaign Let’s face it—running a dog care business isn’t just about loving animals (though that’s a huge part of it!). It’s also about helping pet parents find and trust you. In a world where people search online for everything…
Ever wondered what pet parents are Googling before they walk through your doors? We analyzed Google Trends data from January 2023 to May 2025 for dog boarding, daycare, training and grooming, and the results are eye-opening. Some services dominate interest month after month, while others spike only during certain seasons. For a pet resort business…