Joe Mink
Joe Mink
Director of SEO and Local Business Strategy
Joe Mink is a Local Business Search Marketing leader at Nehmedia with over 20 years of experience helping local businesses improve their online visibility through SEO, AI-driven strategies, and digital marketing audits.
Biography
Joe Mink leads Local Business Search Marketing at Nehmedia, helping businesses gain visibility and trust in today’s AI-driven search landscape. With over 20 years of experience in business and digital marketing, Joe combines proven SEO fundamentals with AI-based strategies, knowledge graphs, and EEAT optimization. He has conducted hundreds of Digital Marketing Audits, uncovering opportunities to improve website performance, search visibility, and conversions. Joe’s approach is grounded in clarity, strategy, and measurable results, ensuring that local businesses thrive online. Outside of work, he enjoys time outdoors with his Golden Retriever, Denson.
Topics Covered
Recent Posts by Joe Mink
The AI buzz is everywhere—from social media to business conferences to the evening news. It’s easy to feel like you’re chasing your tail trying to figure out what’s real and important vs. what’s just hype. Without understanding the basics, many small business owners end up either completely ignoring AI (missing opportunities for added efficiencies) or…
Customer reviews on platforms like Google, Yelp, and Facebook directly influence your business’s reputation, search visibility, and customer trust. Today, reviews are more than just feedback—they are essential trust signals that play a major role in the customer decision-making process. Why Do Timely Responses Matter? Google is now using AI to extract relevant information from…
Ever walked into a party or networking event where you didn’t know a soul? You grab a drink, try to strike up a conversation, maybe even throw in a joke or two, but it’s like you’re invisible. People glance past you and quickly move on. Eventually, you give up and decide to leave, but there’s…
A strong online presence is not just a luxury for pet care businesses – it’s essential to your success. And while most business owners would agree that a high quality website is the foundational piece of any digital marketing strategy, we often come across cases where they haven’t invested in their websites in the ways…
As a busy pet resort owner or manager, blogging is likely at the bottom of your To Do List. With so many responsibilities already on your plate, keeping up with a regular blog might seem overwhelming. But we would argue that the benefits are worth it – building trust, connecting with local pet owners, establishing…
When pet parents need to find daytime or overnight care for their pets, they typically consider either in-home pet sitters or established pet boarding facilities. Even though popular online platforms have made it seem easy and convenient to find a pet sitter who will come to your home, this solution isn’t without downsides. In our…
For pet resorts in 2020, doing social media or any kind of content marketing successfully requires a lot more than posting pictures of happy dogs on Facebook. To make an impact with social media, what’s really needed is a good mix of content ranging from happy dogs to informative, educational messages that are intended to…
For many pet-related business, Yelp is the most misunderstood and potentially frustrating web resource. We’ve all heard stories about great reviews being removed, of aggressive sales tactics, and even claims that paying for Yelp advertising affects reviews. Yelp can be a powerful tool to gain new business for pet resorts when used correctly – whether…
Is it clear which pet resort posts work well and which don’t? Have you ever stopped to look at what many pet resorts are posting in social media these days? We stopped. We looked. We learned. Join us for this month’s webinar as we offer our findings from the first-ever, intensive analysis of the use…
Knowing where to spend marketing dollars, and how much to spend, is becoming increasingly confusing and time-consuming. Join us for this month’s webinar as we offer pet resort owners and managers an easy, fast, and realistic way to figure out how much marketing investment you need to grow your business and earn more revenue in…