Joe Mink
Joe Mink
Director of SEO and Local Business Strategy
Joe Mink is a Local Business Search Marketing leader at Nehmedia with over 20 years of experience helping local businesses improve their online visibility through SEO, AI-driven strategies, and digital marketing audits.
Biography
Joe Mink leads Local Business Search Marketing at Nehmedia, helping businesses gain visibility and trust in today’s AI-driven search landscape. With over 20 years of experience in business and digital marketing, Joe combines proven SEO fundamentals with AI-based strategies, knowledge graphs, and EEAT optimization. He has conducted hundreds of Digital Marketing Audits, uncovering opportunities to improve website performance, search visibility, and conversions. Joe’s approach is grounded in clarity, strategy, and measurable results, ensuring that local businesses thrive online. Outside of work, he enjoys time outdoors with his Golden Retriever, Denson.
Topics Covered
Recent Posts by Joe Mink
Why AI Assistants Like ChatGPT May Be Misrepresenting Your Pet Resort — And What You Can Do About It
Why AI Assistants Like ChatGPT May Be Misrepresenting Your Pet Resort — And What You Can Do About It AI tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews are increasingly used by pet owners searching for boarding, grooming, and daycare services. These systems don’t just pull from your website — they summarize, compare, and…
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Why Business Categories Matter and the Struggle for Online Local Visibility. As a pet parent frantically searches for “luxury dog boarding facility near me” during a late-night, last minute vacation planning crisis, the importance of being easily found online becomes all too clear. Choosing the correct business category can make a significant difference in such…
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A strong online presence is not just a luxury for pet care businesses – it’s essential to your success. And while most business owners would agree that a high quality website is the foundational piece of any digital marketing strategy, we often come across cases where they haven’t invested in their websites in the ways…
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As a busy pet resort owner or manager, blogging is likely at the bottom of your To Do List. With so many responsibilities already on your plate, keeping up with a regular blog might seem overwhelming. But we would argue that the benefits are worth it – building trust, connecting with local pet owners, establishing…
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When pet parents need to find daytime or overnight care for their pets, they typically consider either in-home pet sitters or established pet boarding facilities. Even though popular online platforms have made it seem easy and convenient to find a pet sitter who will come to your home, this solution isn’t without downsides. In our…
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For pet resorts in 2020, doing social media or any kind of content marketing successfully requires a lot more than posting pictures of happy dogs on Facebook. To make an impact with social media, what’s really needed is a good mix of content ranging from happy dogs to informative, educational messages that are intended to…
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For many pet-related business, Yelp is the most misunderstood and potentially frustrating web resource. We’ve all heard stories about great reviews being removed, of aggressive sales tactics, and even claims that paying for Yelp advertising affects reviews. Yelp can be a powerful tool to gain new business for pet resorts when used correctly – whether…
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Is it clear which pet resort posts work well and which don’t? Have you ever stopped to look at what many pet resorts are posting in social media these days? We stopped. We looked. We learned. Join us for this month’s webinar as we offer our findings from the first-ever, intensive analysis of the use…
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Knowing where to spend marketing dollars, and how much to spend, is becoming increasingly confusing and time-consuming. Join us for this month’s webinar as we offer pet resort owners and managers an easy, fast, and realistic way to figure out how much marketing investment you need to grow your business and earn more revenue in…
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This is Part 2 of a two-part webinar series featuring an easy and fast way to help pet resort owners and managers create an optimal marketing mix for their budget.
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