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Pet Resort Marketing Travel Trends READ MORE

COVID-19 Related Travel Industry Trends

Updated Monthly

The impact of the COVID-19 pandemic on the travel industry continues to be far-reaching and rapidly evolving. And since pet resorts and the travel industry are inextricably linked, it’s important now more than ever to stay up-to-date on the latest trends.

In an effort to track and interpret current trends in the travel industry, free from political or media bias, we have compiled a collection of reliable data sources that provide an overview of travel patterns and transit methods. These sources include:

  • Transportation Security Administration (TSA) Data for Air Travel
  • Energy Information Agency (EIA) data for Gasoline Retail Supply
  • U.S. Hotel Occupancy Rates

This information will be updated monthly for the foreseeable future. Links to recent news articles are also included below for additional insights into the travel landscape as it evolves.

Transportation Security Administration (TSA) Data for Air Travel

As we begin May, getting back to 2019 travel levels continues to be a struggle across the country. With summer approaching, we expect this gap to continue with the lifting of the mask mandate on airplanes and the slow comeback of international travel. Higher prices at both the gas pump and for airlines, combined with growing Covid infections and the Ukraine war, will continue to put downward pressure on the demand for travel.

For April, TSA passenger counts ran 10% below 2019 levels, which was an improvement from the 12% gap seen in March. For the first few days in May, the gap has increased to 10.3% behind 2019 levels. As we approach the end of school and the start of summer vacations, we expect travel to mirror the 2019 trends, with a surge starting in the next week and lasting through the first week in August. Right now we are running at 89.1% of 2019 levels up from 87.3% at the beginning of April. We expect to see the 10% gap maintain over the summer due to the different pressures as mentioned. Overall, we don’t expect air travel demand to exceed 2019 levels this summer.

Updated through May 03, 2022

US Hotel Occupancy Rates

US Hotel Occupancy continues to close the gap and has almost reached 2019 levels. Since the start of Spring Break in mid-March, we are running about 4% behind 2019 occupancy levels, and the last week of April ended only 2.58% below 2019 levels. Hotels continue to face staff shortages, but the demand gap has really closed. We were projecting occupancies exceeding 2019 levels, but the high prices of hotels and gasoline are keeping occupancy just behind 2019. Hotel Occupancy rates ate running at 66.6% the week ending 4/30/22 (last available data), versus 68.36% in 2019. This puts us at 97.4% of 2019 levels, which is great news and indicates the return of normal travel activity, although it is more car focused than before. So we think travel will be strong this summer, close to 2019 levels, and should indicate great demand for boarding and daycare services from pet resorts.

Updated through April 30, 2022

Pet Resort Google Search Trends

Our Google Trends review continues to show search interest is strong in the areas of Dog Boarding and Dog Daycare but is beginning to fall behind 2021 levels.  Dog Grooming and Dog Training are flattening out and running below 2021 levels. We are definitely seeing the seasonal upward trends especially in the dog boarding and dog daycare areas. Summer will definitely bring a surge in demand for dog boarding as people return to traveling, and daycare will see similar increases as people take day trips.  For dog training and dog grooming, we expect there to be steady demand, about 20% above 2019 levels, but running about 10% below 2021 levels for training, and 20% below 2021 levels for grooming, with both staying somewhat flat through the summer.

Updated through April 30, 2022

Year Over Year Pet Resort Search Trends

Click the images to enlarge.

Dog Boarding 2019 vs 2020 vs 2021 vs 2022

Dog Daycare 2019 vs 2020 vs 2021 vs 2022

This pattern is also supported by US Google Trends for the various services. The search interest in Dog Boarding continues to be strong, but in April it dropped to 2021 levels versus staying above. But we fully expect to see strong increases in demand as people start planning their summer vacations.  Right now we expect demand to be similar to 2021 levels, which is still significantly above 2019 levels. For April, search interest in boarding was 1.7% of 2021 levels, down from 8.7% in March.

Dog daycare interest continues to slow down in April. Again this could be due to rising inflation and people saving money as the stock market reacts to the Ukraine war and the uncertainty of the economy. In April, overall we were down about 2% from 2021 levels of search interest.  As we approach the summer season, we expect demand to continue to increase through the beginning of August. Based on current trends we think demand will be slightly below 2019 levels throughout the summer.

Updated April 30, 2022

Updated April 30, 2022

Dog Training 2019 vs 2020 vs 2021 vs 2022

Dog Grooming 2019 vs 2020 vs 2021 vs 2022

Dog training demand continues to soften versus 2021 levels. Since the middle of February, interest has been significantly below 2021 levels. March was down 9.6% versus 2021, and we expect demand to continue to maintain that gap as we head into summer. This means interest will continue to be strong – not as strong as last year but significantly over 2019 levels. In April, search interest was down about 10.2% compared to 2021 but still 13.8% above April 2019. Seasonal trends indicate there will be a continued decline in search interest relative to dog training for the rest of the year.

Dog Grooming is seeing the most significant drop in search interest compared to 2021. Grooming demand has been relatively flat since January, with periodic fluctuations, but not a significant change in demand. April search interest ran 22.2% below 2021 levels, widen from the 16.7% gap in March. Part of this may be due weather changes as well as the increasing pressures caused by inflation. Pet owners may be delaying grooming appointments or extending time between grooming appointments to save money. We expect demand to continue to outpace 2019 levels by about 20%, but we don’t expect to see any significant surge in grooming demand during the summer.

Updated April 30, 2022

Updated April 30, 2022

In Summary

If your pet resort business is having challenges retaining or acquiring new customers for services like dog boarding, dog daycare, pet grooming and dog training, please reach out to us so we can make sure pet owners can find your business online.  With the trends we see, there will continue to be stronger demand in most service areas than what we saw in 2021. Competition will also be stronger in 2022 as pet resorts fight to maintain the recovery levels they saw in 2021.