Pet Care Services Trend Forecast
October 2023 - Updated Monthly
With years of experience as digital marketing consultants for pet care service providers, Pet Resort Marketing – Powered by Nehmedia, Inc. has industry knowledge that is unmatched. Our customized approach includes diving into the data to make informed decisions and strategic recommendations for each client.
The past few years have accelerated the digital transformation that was already underway, making online traffic more crucial than ever. And for pet resorts, veterinary clinics and others in the pet services business, the pandemic has impacted “paw” traffic in both positive and negative ways. Our approach to understanding the trends includes analyzing the historical data, building a model to help forecast future interest and using it to create a marketing strategy based on reliable data.
Nehmedia has developed a linear regression model with seasonal adjustments and pandemic corrections based on the Google Trends data since January 1, 2019. The equation models the expected search trends based on four years of historical data while adjusting for seasonality and for the dips and surges from the pandemic. By using this predictive model, we can forecast search volumes in 2023 which are shown below in Orange dashed lines.
Google Trends tells us what people are searching for, in real time. We can use this data to measure search interest in a particular topic, in a particular place, and at a particular time. This data is widely recognized as a reliable source for understanding search queries and gaining insights about your potential customers.
U.S. “Dog Boarding Near Me” Search Demand Forecast vs Google Trends
The Google search trends for Dog Boarding show seasonal shifts with a slight increase in interest around Labor Day. Interest is expected to rise for Thanksgiving and Christmas. Despite increased travel, demand for dog boarding hasn't spiked as anticipated. This may be due to the rise of pet sitters and platforms like Rover.com, which increases supply and competition.
U.S. “Dog Daycare Near Me” Search Demand Forecast vs Google Trends
Dog daycare search trends experienced an unexpected surge in October, possibly due to unseasonably warm weather. Interest levels are now nearly back to pre-pandemic levels of Fall 2019. Dog daycare's demand has been significantly below our initial forecast for the year, which may have been overly optimistic after the 2021 surge in new pet ownership and increased spending. Current demand is about 30% below our beginning-of-the-year prediction.
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U.S. “Dog Training Near Me” Search Demand Forecast vs Google Trends
Dog training search interest has been steadily declining, and this trend is expected to continue until the end of the year when families typically get new puppies and dogs for Christmas. While there is a drop below our forecast, it's not as significant as with other pet services. Despite dogs still needing training, the numbers are underperforming, with figures indicating about 15-20% below forecast.
U.S. “Dog Grooming Near Me” Search Demand Forecast vs Google Trends
Dog grooming has seen a steady decline in search interest, returning to pre-pandemic levels of Fall 2019. Seasonal declines in the cooler months are not unusual, but still there is a noticeable drop in searches compared to our forecast, down by 15-20%.
U.S. “Veterinarian Near Me” Search Demand Forecast vs Google Trends
"Veterinarian near me" continues to follow seasonal trends without noticeable surges this year. It appears to be running about 30% lower than our forecast, suggesting veterinarians are experiencing softer demand than in previous years.
Using projections to predict demand, the forecast model helps in planning for staffing needs, demand generation, marketing, and more. These models will be updated periodically to provide business owners with the most accurate, timely information that you can count on.