Understanding the Digital Landscape for Pet Resorts: Google Is Everyone’s New Homepage

September 7, 2018/Joe Mink

“Understanding the Digital Landscape for Pet Resorts: Google is Everyone’s New Homepage” is an informative look at the major push from Google to keep more people on their site, and less on yours. Therefore, your Google My Business profile (GMB, or your “Second Homepage”) could help drive substantial new business or decimate what business you have. If it’s not setup properly, you could be leaving valuable pet nights on the table. Tune in to hear more about:

  • The rise in Google’s push to keep prospects away from your site and the logic in them doing so
  • The importance of managing your Google profile for maximum results
  • The downsides to not properly managing your GMB Page
  • Examples of good and bad GMB pages
  • The revenue implications of not utilizing the Google Knowledge Panel to the fullest
  • Why your GMB Page is a competitive advantage over Pet Sitters and Rover.com
  • Next Steps – Pet Resort Marketing’s 5 C’s for Success
  • Wrap Up / Q&A
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Joe Mink

Joe Mink leads Local Business Search Marketing at Nehmedia, helping businesses gain visibility and trust in today’s AI-driven search landscape. With over 20 years of experience in business and digital marketing, Joe combines proven SEO fundamentals with AI-based strategies, knowledge graphs, and EEAT optimization. He has conducted hundreds of Digital Marketing Audits, uncovering opportunities to improve website performance, search visibility, and conversions. Joe’s approach is grounded in clarity, strategy, and measurable results, ensuring that local businesses thrive online. Outside of work, he enjoys time outdoors with his Golden Retriever, Denson.