Demystifying Yelp for Pet Resorts

January 29, 2020/Joe Mink

For many pet-related business, Yelp is the most misunderstood and potentially frustrating web resource. We’ve all heard stories about great reviews being removed, of aggressive sales tactics, and even claims that paying for Yelp advertising affects reviews.

Yelp can be a powerful tool to gain new business for pet resorts when used correctly – whether you purchase Yelp ads or not. Nehmedia is one of Yelp’s official partners, and we will be giving you an inside view from our Director of Marketing Strategy Phillip Barnhart, a former Yelp Elite.

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Joe Mink

Joe Mink leads Local Business Search Marketing at Nehmedia, helping businesses gain visibility and trust in today’s AI-driven search landscape. With over 20 years of experience in business and digital marketing, Joe combines proven SEO fundamentals with AI-based strategies, knowledge graphs, and EEAT optimization. He has conducted hundreds of Digital Marketing Audits, uncovering opportunities to improve website performance, search visibility, and conversions. Joe’s approach is grounded in clarity, strategy, and measurable results, ensuring that local businesses thrive online. Outside of work, he enjoys time outdoors with his Golden Retriever, Denson.