Joe Mink

Joe Mink

Director of SEO and Local Business Strategy

Joe Mink is a Local Business Search Marketing leader at Nehmedia with over 20 years of experience helping local businesses improve their online visibility through SEO, AI-driven strategies, and digital marketing audits.

Biography

Joe Mink leads Local Business Search Marketing at Nehmedia, helping businesses gain visibility and trust in today’s AI-driven search landscape. With over 20 years of experience in business and digital marketing, Joe combines proven SEO fundamentals with AI-based strategies, knowledge graphs, and EEAT optimization. He has conducted hundreds of Digital Marketing Audits, uncovering opportunities to improve website performance, search visibility, and conversions. Joe’s approach is grounded in clarity, strategy, and measurable results, ensuring that local businesses thrive online. Outside of work, he enjoys time outdoors with his Golden Retriever, Denson.

Topics Covered

  • Digital Advertising & Conversion Optimization
  • AI & Technology
  • Local SEO & Online Visibility
  • Analytics & Performance Tracking
  • Customer Engagement & Retention

Recent Posts by Joe Mink

Pet Resort Marketing Plan for 2020…Made Easy! (Part 1)

Pet Resort Marketing Plan for 2020…Made Easy! (Part 1)

By Joe Mink / October 21, 2019

This is Part 1 of a two-part webinar series featuring an easy and fast way to help pet resort owners and managers create an optimal marketing mix for their budget. This part focuses on considerations for getting the most out of your marketing investments, lowering costs for retaining customers, acquiring new ones, and determining an…

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Social Media Stories (and Why They Matter)

Social Media Stories (and Why They Matter)

By Joe Mink / September 25, 2019

Do you know how to make Instagram and Facebook stories work for you? We’re going over how to engage your current and prospective clients through storytelling and Facebook and Instagram stories. Plus, a walk-through on how to create Instagram stories. Storytelling is an important tool in social media to create conversation between you and your…

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End of Summer Jam Ask Us Anything

End of Summer Jam “Ask Us Anything”

By Joe Mink / September 11, 2019

Join our webinar, “Ask Us Anything,” to hear some of today’s commonly asked questions from pet resort owners, along with answers from our panel of experts, about digital marketing capabilities to help pet resorts grow and earn more revenue. Learn some tips and techniques to put the power of digital marketing to work for your pet resort!

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Christmas in July

Christmas in July!

By Joe Mink / July 30, 2019

Join our webinar, “Christmas in July,” to learn what you can do to prepare for the holidays and beat the rush (AND your competitors) to the front of the visibility line.  Learn what steps you should start taking now to avoid having only minimal exposure for your pet resort later.

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Webinar - Driving New Business for Your Pet Resort

Driving New Business for Your Pet Resort with Engaging Content for Pet Parents

By Joe Mink / June 28, 2019

Leveraging social media without the right content is like playing seesaw by yourself.  Your business will go nowhere regardless of how much time, effort, or dollars you invest in posting the wrong information. Join our webinar, “Driving New Business for Your Pet Resort with Engaging Content for Pet Parents” to learn how to attract and engage…

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How to Clone Your Ideal

How to Clone Your Ideal Pet Resort Customer

By Joe Mink / May 29, 2019

You might know who your ideal pet resort customers are. But how do you find more of them?  And how do you get them to call you after you find them?  Join our webinar, “How to Clone Your Ideal Pet Resort Customer,” on Wednesday, May 29th at 1:00pm CDT to learn how to use Advanced…

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Are Pet Parents Managing Your Reputation Management Or Are You?

Are Pet Parents Managing Your Reputation Or Are You?

By Joe Mink / May 1, 2019

Online reputation management is more critical to businesses today than ever before. Join us as we discuss how to safeguard your pet resort from pet parent reviews or remarks that negatively impact your business. We’ll also show you how to take advantage of good reviews by amplifying them across different marketing channels. Our Webinar will…

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5 Key Steps to Making Facebook Work for Pet Resorts

By Joe Mink / March 27, 2019

Facebook is an important tool to reach pet parents in your community. Learn how to build followers and target pet parents so you can grow your pet resort business. Our Webinar will cover the following: Optimizing Your Facebook Profile Page Getting the Most Out of Posts Building Audiences to Target Boosting Posts Correctly Reviewing Your…

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How to Successfully Use Social Media Marketing for Pet Resorts

How to Successfully Use Social Media Marketing for Pet Resorts

By Joe Mink / February 27, 2019

Almost every pet resort does some form of Social Media Marketing. For many, using social media is a lot of work with little results. Everybody posts, but few prospects see the posts, and even fewer engage. We will discuss the steps necessary to build a successful social media strategy for Pet Resorts. Our Webinar will…

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6 elements critical for success

6 Elements Critical for Success for Marketing Pet Resorts Today!

By Joe Mink / February 19, 2019

Digital marketing is rapidly changing.  Knowing where to focus your limited resources on marketing is critical to successfully attracting and converting Pet Parents in your community into new customers. In our Webinar, elements we will cover include: Your Website Your Local Visibility Audience Targeting Social Media Marketing Reviews and Reputation Email Marketing

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