6 Ways Pet Resort Marketing Metrics from Google, Facebook and Websites Lie and How to Find the Truth

Joe Mink leads Local Business Search Marketing at Nehmedia, helping businesses gain visibility and trust in today’s AI-driven search landscape. With over 20 years of experience in business and digital marketing, Joe combines proven SEO fundamentals with AI-based strategies, knowledge graphs, and EEAT optimization. He has conducted hundreds of Digital Marketing Audits, uncovering opportunities to improve website performance, search visibility, and conversions. Joe’s approach is grounded in clarity, strategy, and measurable results, ensuring that local businesses thrive online. Outside of work, he enjoys time outdoors with his Golden Retriever, Denson.