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Why AI Assistants Like ChatGPT May Be Misrepresenting Your Pet Resort — And What You Can Do About It

Why AI Assistants Like ChatGPT May Be Misrepresenting Your Pet Resort — And What You Can Do About It

AI tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews are increasingly used by pet owners searching for boarding, grooming, and daycare services. These systems don’t just pull from your website — they summarize, compare, and recommend based on the information they can find across the web.

The problem? Much of that information may be outdated, incomplete, or incorrectly attributed. This can lead to AI tools generating summaries of your pet resort that:

  • Omit key services or specialties
  • Get location or business hours wrong
  • Confuse your brand with competitors
  • Exclude you entirely from relevant results

These summaries often appear before the user even clicks a link, making them critical to your visibility and credibility in AI-influenced search results.

What AI Tools Look For (And Often Can’t Find)

Unlike traditional search engines that display links, AI systems look for structured, consistent, and trusted content sources that help them generate accurate responses. But most pet resort websites aren’t built to supply the kind of data AI needs.

Some of the common issues we see include:

  • Services buried in paragraphs with no consistent format
  • No clear indication of service areas or specialties
  • Team members not listed, or listed without roles
  • No machine-readable data structure (such as JSON)
  • No signposts telling AI crawlers where your official info lives

These problems don’t just affect new AI tools — they also reduce the effectiveness of your SEO over time.

The Technical Fix: Structured, Accessible Data

Solving this isn’t about rebuilding your website. It’s about creating a clear and structured source of truth that AI systems can detect, trust, and summarize accurately.

There are three main components:

1. A Structured AI Info Page

This is a dedicated, crawlable web page that outlines your pet resort’s key information in a standardized, AI-readable format. It includes:

  • Core services (boarding, daycare, grooming, training, etc.)
  • Service areas and locations
  • Leadership and team bios
  • Competitive differentiators
  • A clear content structure optimized for language models

2. A JSON File

This file contains the same key information as the AI Info Page, but in a format optimized for AI bots and systems that prefer machine-readable content. Think of it as the structured data version of your business bio.

3. An llm.txt File

This small but important file sits at the root of your domain and tells AI crawlers where to find your authoritative information. It’s similar in purpose to robots.txt (used by search engines) but designed specifically for language model crawlers like GPTBot and ClaudeBot.

Do You Need to Do This?

If your pet resort relies on online visibility to attract new customers, and especially if you invest in SEO or digital ads, the answer is yes. Structured AI information is becoming a new standard, and without it, your online presence could gradually become harder for AI tools to represent or even detect accurately.

That said, we understand this is technical work — and not something every business owner has time for.

We’ve Created a Service to Handle This for You

If you’d like help setting this up, our team offers a structured service built specifically for pet resorts.

Here’s what we deliver:

  • AI Visibility Scan – See what AI tools currently say (or don’t say) about your pet resort
  • AI Information Page – A clearly structured, crawlable page built for your website
  • JSON File – A machine-readable version of your core business info
  • llm.txt File – A roadmap file that directs AI crawlers to the correct content

This is a one-time setup that helps AI tools like ChatGPT and Google’s AI Overviews better understand and represent your business — without needing to rebuild your site.

If you’re curious what AI currently sees, or you’d like help setting this up the right way, let us know.

We’re here to make it easier.

About the Author:
Joe Mink is the Local Business Search Marketing strategist at Pet Resort Marketing powered by Nehmedia helping businesses gain visibility and trust in today’s AI-driven search landscape. With over 20 years of experience in business and digital marketing, Joe combines proven SEO fundamentals with AI-based strategies, entity and EEAT optimization. He has conducted hundreds of Digital Marketing Audits, uncovering opportunities to improve website performance, search visibility, and conversions. Joe’s approach is grounded in clarity, strategy, and measurable results, ensuring that local businesses thrive online.