How One Landing Page Boosted Dog Training Engagement by Over 3x: Lessons from Our Google Ads Campaign

Let’s face it—running a dog care business isn’t just about loving animals (though that’s a huge part of it!). It’s also about helping pet parents find and trust you. In a world where people search online for everything from milk bones to dog trainers, how you show up really matters.

That’s where a well-crafted landing page comes in. It’s not just another part of your website. It’s a warm, welcoming space built to speak directly to someone looking for exactly what you offer. Maybe it’s a dog mom who’s nervous about leaving her pup for the first time, or a pet parent looking for help with a stubborn leash-puller. A landing page focuses on just one thing, making it easy for that person to say yes to you.

Unlike your regular website service pages that list everything you do, a landing page zooms in on one service, one offer, and one action. It removes all the extra noise so people can make a quick, confident decision.

For example:
If your website service page says:

“We offer basic obedience, behavior correction, off‑leash training, puppy classes, and more.”

A dedicated landing page might say:

“Walks are stressful? Our leash‑training program helps your dog walk calmly beside you. Book your free intro lesson now or call us at (XXX) XXX‑XXXX.”

It’s clear, personal, and focused. That shift in tone and focus makes all the difference and it’s something one prominent client recently put to the test. And guess what? It works. 

Landing Pages Are Game Changers

That’s not just theory—it’s backed by real results.

From January to June 2025, we tested a targeted landing page specifically for dog training services for one of our clients. We compared this page alongside their general dog training service page and the results were impossible to ignore.

Compared to their regular dog training service page, the new landing page brought:

• 3.7x more active users
• 2.5x more pageviews
• 3.1x more sessions
• 17 seconds longer average time on page
• 7.7% higher engagement rate

Put simply: people stayed longer, engaged more, and were far more likely to reach out and book.

Rolling Out the Success Across All Locations

After seeing such strong results from the first landing page test, we didn’t stop there. We took the same winning formula, refined it, and rolled it out across our client’s other six locations. The outcome was just as impressive. The updated landing pages kept visitors engaged for longer and encouraged more interaction:

• 21.5% increase in engagement rate for one location alone
• Visitors navigated the page more efficiently, with no signs of drop-off
• Both engagement time and engagement rate showed statistically significant improvements, proving the results were real, not just a fluke
• View counts trended upward in late June and early July, hinting at growing momentum
• Engagement rates consistently stayed higher than other service pages
• Session durations became more stable and slightly shorter, indicating users were finding what they needed faster and with less friction

While performance varied from location to location, one consistent win stood out: the new landing pages finally allowed us to track form submissions and measure phone click conversions accurately. This new visibility revealed a 50% jump in phone clicks – a clear sign that more visitors were ready to take action.

The key takeaway here is that when you focus on clarity, intent, and ease of action, people respond—no matter the location.

Why Did This Landing Page Work So Well?

Here’s what made the difference:

1. It Met People Where They Were
   The page was designed for people already searching for help with dog training, especially using terms like “dog training near me” while the ads were targeting users close in proximity. The content and tone aligned with their mindset, offering solutions without overwhelming them.
2. It Removed the Clutter
   Instead of showcasing every service, the page focused on just one: dog training. No daycare, no grooming—just helpful info, testimonials, and a clear next step.
3. The CTAs Were Clear, Strong, and Strategically Placed
   This is where the landing page truly stood out. A prominently displayed phone number appeared in multiple spots—top, middle, and bottom—making it easy to call at any time. “Book Your Intro Lesson” buttons were bold and consistent, guiding users without confusion or extra clicks.
4. It Reflected Brand Personality and Trust
   The page highlighted important trust factors: certified trainers, science-backed methods, and programs for every stage—from puppyhood to off-leash obedience. It was written with warmth and authority, helping pet parents feel understood and supported.
5. It Performed Across Channels
   Even though the page was designed for a Google Ads campaign, it started attracting organic visitors too. That’s the power of good structure, messaging, and user experience—it works everywhere.

When to Use a Landing Page

Landing pages are especially powerful when used alongside paid campaigns or ads. Whether you’re running Google Ads, Facebook Ads, or any other paid promotion, directing traffic to a focused landing page not a general website page can dramatically improve your results.

Why? Because landing pages are designed with one clear purpose and call to action, removing distractions and guiding visitors toward a specific goal like booking a session or calling your business.

Here’s what the data says:

• Businesses using targeted landing pages for paid campaigns see an average conversion rate of 23%, compared to just 1–2% whensending traffic to a homepage or general website page.
• According to WordStream, companies that use at least 40 landing pages generate 12 times more leads than those with only five or fewer.
• A study by HubSpot found that personalized and focused landing pages can increase conversionsby up to 55%.

By using a landing page for your paid ads, you ensure that every visitor lands on a page that speaks directly to their intent whether it’s signing up for dog training, scheduling grooming, or booking daycare. This focus makes it easier for pet parents to say yes, boosting your return on ad spend and growing your business faster.

The Big Takeaway

A well-crafted landing page isn’t just a nice-to-have; it’s a game-changer for any pet care business looking to grow. By focusing on a single service or offer, speaking directly to your ideal client’s needs, and using clear, prominent calls to action, landing pages help turn curious visitors into loyal customers.

Whether you’re running paid ads or aiming to boost organic traffic, a targeted landing page can dramatically improve engagement, increase conversions, and build trust with pet parents. Data shows that businesses using dedicated landing pages see significantly higher conversion rates and better returns on their marketing efforts.

If you want to learn how a landing page can work specifically for your pet services business, don’t hesitate to reach out. Book a call with our experts today, and let’s create a page that brings more tails wagging through your doors.

About the Author:

Rebecca Paul is a Digital Marketing and Data Analytics Specialist with 10 years of experience turning complex data into clear, actionable insights. Through effective data storytelling and dynamic dashboards, she empowers businesses to better understand their audience, improve ROI, and drive long-term growth.