Connecting with Pet Parents: Building Brand Value and Your Customer Base

Running a Pet Resort is challenging work and based on our research evaluating almost 250,000 keywords and 100 million monthly searches, growing your customer base is even harder. In the rapidly changing environment of Websites, Social Media, Blogging, Google and YouTube, trying to develop a clear marketing strategy on how best to connect with your customers and prospects usually gets ignored or forgotten. Not only is developing a cohesive strategy overwhelming, but the million-dollar question is does it pay off? "Connecting with Pet Parents: Building Brand Value and Your Customer Base” discusses the true challenges you face with building a brand and creating loyal customers. Learn about:

  • The Value of Customer Retention and the Challenge of Customer Acquisition
  • The Cost of a New Customer
  • The Value of Your Brand
  • Understanding the Pet Parent: Customer Personas
  • How to Connect a Pet Resort Brand with Pet Parents