Year Over Year Comparison of Average Pet Resort Website Traffic per Day Reveals Decline Began in Mid-March 2020 in All Regions
Updated May 26, 2020
To help our Pet Resort and Pet Care Industry clients, we've started tracking YOY website sessions’ performance to begin to see the impact of the COVID-19 crisis. The breakdown of this information is by U.S. region, in order to protect the privacy of our Pet Care clients' data. This information will be updated weekly for the foreseeable future.
Western U.S. Pet Resort Website Traffic
West has -40% disparity (increased from -45% disparity last week) YoY; now has the largest disparity YoY and the significant increase in pet resort website sessions last week since initial decrease in traffic seems to have leveled out some.
Northeastern U.S. Pet Resort Website Traffic
Northeast has a -35% disparity (increased from -52% disparity last week) YoY; no longer the largest disparity YoY with the last few weeks experiencing a moderate, steady increase in pet resort website sessions.
Midwestern U.S. Pet Resort Website Traffic
Midwest has a -2% disparity (increased from -15% disparity last week) YoY; continues to have the lowest disparity for YoY and the increased trend in pet resort website sessions the past few weeks puts this region nearly equivalent to performance in ‘19.
Southern U.S. Pet Resort Website Traffic
South has a -30% disparity (increased from -36% disparity last week) YoY; continues to have an increasing trend in pet resort website sessions the past few weeks and is the second closest region to the previous year’s performance.
The data were collected from our pet resort clients' websites across the U.S. with the business’ zip codes partitioned into the respective national regions defined by the U.S. Census Bureau. Please see here for more information. The average of daily pet resort website sessions generated on these sites was calculated YTD for ’20 and compared to the same calculation for the year prior for each region. Data is collected and updated on a weekly basis to avoid any volatile daily changes. This data does not account for changes in Google algorithms, individual channel sources, or paid advertising.
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